Hio Hop Fashions 2007

Shopping for JLo, Baby Phat and Beyonce's House of Dereon Clothing Now Available at SHOP.COM

OneCart(TM) Marketplace Expands Women's Clothing Category With Celebrity Fashion Collections

MONTEREY, Calif.--(BUSINESS WIRE)--Just in time for last-minute holiday shopping (http://www.shop.com/op/a-landing-hot-gift_cards), the ecommerce multi-merchant marketplace with OneCart(tm) convenience, SHOP.COM (www.shop.com), today announced that it has significantly expanded its women's apparel category with several new fashion collections including JLo by Jennifer Lopez, House of Dereon, and Baby Phat Apple Bottoms, the premiere female hip-hop brand. These merchants join other name brand retailers such as MaxStudio.com, Sierra Trading Post, Ugg Australia, Eastern Mountain Sports, One Hanes Place, Barrie Pace and Lucky Brand Jeans to create one of the broadest offerings of women's dress clothes (http://www.shop.com/op/a-landing-hot-holiday_party_clothes), women's dress shoes (http://www.shop.com/op/~Womens-sprod-32805-~womens+dress+sandal-k24- g1-2179309), handbags and accessories available on the Web today.

“The majority of our customers are women who spend a great deal of time online – especially now with holiday shopping (http://www.shop.com/op/a-landing-hot-best_sellers). We're thrilled that we can offer these style-conscious shoppers some of the hottest celebrity fashion brands in the market today,” said Drew Green, SHOP.COM's vice president of merchant and marketplace development. “At SHOP.COM we organize women's dress clothes

(http://www.shop.com/op/sprod-32838-2141010-k24-g1), sportwear, shoes and jewelry from hundreds of name brand stores so that our customers can easily find and buy what they need – including some 'must-have' gifts for themselves this holiday season.”

Available for holiday shopping ( http://www.shop.com/op/a-landing-hot-gift_center_luxurious_gifts? sourceid=395 ) at SHOP.COM today, the JLo lifestyle brand includes swimwear, eyewear, jewelry, outerwear, handbags, lingerie, watches, shoes and fragrances. The House of Deréon fashion line features ready-to-wear, casual sportswear and denim, as well as furs, handbags and footwear. Baby Phat, an urban fashion line for women and girls, specializes in clothes, shoes and accessories for phones.

These new fashion lines join the thousands of brands in women's dress clothes (http://www.shop.com/op/a-landing-hot-red_clothing_accessories_for_ winter), women's dress shoes (http://www.shop.com/op/sprod-n32805-~dress+heels-k24-g1-a-2179309? sourceid=395), fragrances, watches and lingerie that are currently available in the SHOP.COM marketplace including Anne Klein, Armani, BCBG Max Azria, Calvin Klein, Cole Hahn, Danskin, DKNY, Dior, Gucci, Guess, Kate Spade, Kenneth Cole, Michael Kors, Prada and Ralph Lauren, among others.

With the convenience of OneCart™, SHOP.COM customers can go online holiday shopping (http://www.shop.com/op/a-landing-hot-holiday_party_clothes?sourceid= 395) for their friends and family as well as themselves by placing their women's clothing purchases -- JLo sportswear and a Baby Phat handbag -- in the same shopping cart they use to purchase gifts such as iPod Nanos, jewelry and books. SHOP.COM offers an easy check-out process where consumers use one password-protected account. SHOP.COM's Save for Later feature lets consumers place products in their cart for later consideration and purchase.
About SHOP.COMTM

SHOP.COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP.COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with OneCart™ and one personal password-protected account. OneCart™ is SHOP.COM's unique, proprietary, patent-pending solution that fully integrates data feeds from all SHOP.COM merchant partners to allow a single check-out experience. SHOP.COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company's website at www.SHOP.COM .

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Optimized by Newsforce Contacts

SHOP.COMCatherine Norman, 831-647-4756catherine.norman@shop.com