The most popular fabrication for this season was denim, not only in jeans, but also mini flair and tight skirts, overalls, etc. Personalized looks were key and achieved by bleaching, painting, and embellishing denim.
One significant trend that appeared this summer was the Western look. Cowboy hats and small bags with fringe were popular, as were Native American type adornments. This style was not meant for head to toe dressing, but as accents to everyday clothing.
Attention to details was widespread throughout the city this summer. Ruffles and fringes were prominent, particularly on skirt hems, camisole necklines, sleeve and neck openings. Even on sport-influenced apparel, drawstrings were used at cuff and neck openings.
Hoods continued from last winter and spring. Some hoods were lined with a metallic fabric for contrast, while hooded sleeveless tops in metallic knits were a best selling item. These tops were worn as casual daytime wear.
Colorwise, this summer saw few blacks and lots of color. The top colors were pink and pink with a purple cast, followed by orange. Red was another leading color. The newest color of the season was green.
Mainstream denim was still dark indigo and straight body. Rolled up legs remained popular. Metallic fringe on the bottom of knee length skirts made a sudden appearance on the streets as part of the Western look. Another newcomer in denim was a mini-bellbottom jean, worn by high teens and usually coordinated with an extremely high sole sandal.
Painting, spraying, bleaching and the addition of sewed on fabrics were some of the ways jeans achieved a personalized look.
Also new this summer were yarn dyed colored jeans, with the color in the warp and the natural color in the weft. Orange-red and grayish brown were new, but the most important color was sax blue. Word in the marketplace is that light color jeans are the growing trend for the future.
KHAKI, HALF PANT, CARGO DETAILS
Khaki pants were popular this summer in lighter colors such as sand beige, as were those with a brown or gray cast to them. Overall preference among the younger generation was for more olive or gray tones. Khaki silhouettes were mostly half pant, but longer than last season, to almost cropped pant length (calf length).
There were a few variations on the cargo pant theme. The length was shorter and stretch fabrics gave them a tighter silhouette. Pocket details were changed to a so-called "out pocket," which was sewn on the top part of the pant, leaving it to swing freely while walking.
D-rings, drawstrings and plastic buckles were used for accents on khakis and cargo pants.
PRINTS & PATTERNS
The resort look, utilizing tropical floral prints, was the number one look in town this summer. Dresses in orange, blue and yellow were seen everywhere. The tropical motifs were large in scale, with only a few motifs printed on the dress.
There were also Hawaiian printed shirts for women and men – the newest silhouette for women was fitted and short in length. Prints were in clear colors as well as faded ones. A feminine touch was given to camouflage prints by adding floral or butterfly patterns or by using metallic yarns in the fabric.
Mini checks in pink and white were the hit of the market. Simple madras plaids and mini checks were also popular, as were madras patchworks.
Ethnic influence was still a main trend, with paisley patterns making a considerable comeback. The size of the patterns varied from small to large allover prints to accents of a few paisleys.
Stretch knits made for more fitted silhouettes. This summer’s typical styles were hooded and/or sleeveless tops with interesting neckline details – high necks, keyhole backs, elastic, drawstrings, etc. Camisole tops continued from last year, but with a greater variety of novelty straps such as sequined and narrow elastic.
Also metallic knit tops were seen in late summer, used as a contrast to matte finished skirts and pants.
Cotton Incorporated, funded by U.S. growers of upland cotton and U.S. importers of cotton and cotton products, is the research and marketing company representing upland cotton, the number one selling fiber in the world.