January 10th,2007
By Aaron Brazell
NEW YORK and TORONTO– January 9, 2006 - Glam Media and b5media Inc. announced a partnership today to bring content from b5media to Glam, the largest fashion and style network on the Web. Select b5media blogs will join the Glam Network of over 250 affiliates, including Cosmopolitan, Dwell¸ Marie Claire and Nylon magazines, and dozens of leading indie fashion and lifestyle blogs and sites.
New media publishers like the b5media contribute to Glam’s interactive channels and features, offering brand advertisers a targeted way to reach the engaged and passionate audience of the blogs in their network. Glam Media reaches more than 8.6 million global unique visitors a month, and is a top 10 women’s property, according to comScore Media Metrix.
“Glam Media is committed bringing together the best fashion and lifestyle content on the Web,” said Samir Arora, chairman and founder of Glam Media. “Our partnership with b5media supports the market demand and opportunities for a highly targeted women’s lifestyle media network.”
“b5media is looking forward to working with Glam Media to create innovative distribution channels for the blogs in our network,” said Jeremy Wright, b5media’s CEO. “The synergy between our women-focused networks is a compelling offering for our audience and for advertisers”.
About Glam MediaGlam Media is the fastest-growing fashion and lifestyle Web property targeting women worldwide. Glam Media currently has more than 8 million US visitors a month and is hold the number two spot in top 10 women’s Web properties, as measured by comScore Media Metrix. Glam Media allows people to easily browse content by channels-fashion, beauty, and lifestyle- from leading magazines, indie publishers, and consumers. Glam Media is backed by the blue-chip venture-capital firms leading the new media wave:, Accel Partners (Facebook, BrightCove), DAG Ventures (Friendster, Plaxo, SpikeSource), Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster).
About b5mediab5media (www.b5media.com) is a global blog network featuring more than180 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people from around the world and visited by more than two million unique visitors a month, the Toronto-based company is among the world’s largest online new media networks.
Contact:
Caroline HackerGlam Media mailto:Mediacaroline@glam.com
650-244-4000 x242 Direct
Mark EvansV.P.,
Mark EvansV.P.,
Operationsb5media markevans@b5media.com
Review:
Whay can one say. Mergers happen all the time, and now fashion bloggers - realizing the power of the Internet market capability want in too.
RK, January 17, 2007
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